While advertisements have been around as long as civilization, the rise in newspapers directly impacted the way in which they were presented to the public. James Gordon Bennett a newspaper man from New York came up with the concept of increasing the cost of ads within newspapers as a way to increase profit while lowering the cost of the paper itself. This concept not only proved true, but it is still in effect today. Ideas like Bennett's as well as the manufacters' realization that advertisements gave them a more direct line to the consumers and in turn a growth in sales and price control, leading to increase in the need and use of nationwide printed ads. At the turn of the twentieth century, technological advances in printing and photography also led to the use of photographs in said advertisements. Underwood and Underwood had already grasped the popularity of breaking news and popular subject photographs to provide to news media but adding stock images for the use of advertisements to their business expanded their profit margins without forcing much change to the company's core structure.
This page is part of the Underwood and Underwood News Photography digital exhibit produced by Jordan M. Ritchie for the UMBC Special Collections Archives. To enlarge individual photographs and access further information about each of them, please click directly of the photograph itself. To return to the home page, press the yellow UNDERWOOD AND UNDERWOOD selection in the black and yellow toolbar above the title of this page. You may also browse the different types of photographs within this exhibit by selecting the other yellow options within said toolbar.